Blog
The complete content system for your business — steal it, or let Scrippl run it for you.
Niche playbooks
Pick your business. Get the exact content system — the mistake to stop making, the one edge that works, and 30 days of scripts.
Medical & Health
Steal the content system for general doctors / family medicine
Best edge: Reaction to fake viral health advice. Plus the wrong ways to post, the template, and a 30-day calendar.
Medical & Health
Steal the content system for dentists
Best edge: Smile transformations (before/after). Plus the wrong ways to post, the template, and a 30-day calendar.
Medical & Health
Steal the content system for plastic surgery & aesthetic clinics
Best edge: Transformations (before/after journey). Plus the wrong ways to post, the template, and a 30-day calendar.
Medical & Health
Steal the content system for dermatologists / skin clinics
Best edge: Reaction to fake skincare trends. Plus the wrong ways to post, the template, and a 30-day calendar.
Medical & Health
Steal the content system for nutritionists / dietitians
Best edge: Food myth reactions. Plus the wrong ways to post, the template, and a 30-day calendar.
Medical & Health
Steal the content system for physiotherapists / chiropractors
Best edge: Fix your <pain> in 30 seconds. Plus the wrong ways to post, the template, and a 30-day calendar.
Medical & Health
Steal the content system for hair clinics (transplant / loss treatment)
Best edge: Transformation timelines (month by month). Plus the wrong ways to post, the template, and a 30-day calendar.
Beauty & Personal Care
Steal the content system for salons & barbers
Best edge: Transformations. Plus the wrong ways to post, the template, and a 30-day calendar.
Beauty & Personal Care
Steal the content system for makeup artists
Best edge: Occasion transformations. Plus the wrong ways to post, the template, and a 30-day calendar.
Beauty & Personal Care
Steal the content system for perfume shops
Best edge: Dupes (famous scent for less). Plus the wrong ways to post, the template, and a 30-day calendar.
Beauty & Personal Care
Steal the content system for cosmetics / skincare retail
Best edge: Skin concern to product. Plus the wrong ways to post, the template, and a 30-day calendar.
Beauty & Personal Care
Steal the content system for nail & lash studios
Best edge: Occasion design reveals. Plus the wrong ways to post, the template, and a 30-day calendar.
Fashion & Accessories
Steal the content system for modest fashion / abayas
Best edge: Occasion styling. Plus the wrong ways to post, the template, and a 30-day calendar.
Fashion & Accessories
Steal the content system for jewelry & watches
Best edge: Gift occasion guide. Plus the wrong ways to post, the template, and a 30-day calendar.
Fashion & Accessories
Steal the content system for streetwear / sneakers
Best edge: Legit check (real vs fake). Plus the wrong ways to post, the template, and a 30-day calendar.
Food & Hospitality
Steal the content system for restaurants & cafes
Best edge: How it's made. Plus the wrong ways to post, the template, and a 30-day calendar.
Food & Hospitality
Steal the content system for pastry / cakes / catering sweets
Best edge: Satisfying decorating process. Plus the wrong ways to post, the template, and a 30-day calendar.
Home & Living
Steal the content system for interior design / furniture stores
Best edge: Room transformations. Plus the wrong ways to post, the template, and a 30-day calendar.
Home & Living
Steal the content system for cleaning services
Best edge: Extreme cleaning transformations. Plus the wrong ways to post, the template, and a 30-day calendar.
Real Estate & Stays
Steal the content system for real estate agents
Best edge: Property tours with price hook. Plus the wrong ways to post, the template, and a 30-day calendar.
Real Estate & Stays
Steal the content system for riads / guesthouses / short-term rentals
Best edge: Room reveals with price. Plus the wrong ways to post, the template, and a 30-day calendar.
Automotive
Steal the content system for used car dealers
Best edge: What <budget> gets you. Plus the wrong ways to post, the template, and a 30-day calendar.
Automotive
Steal the content system for detailing & car care
Best edge: Satisfying detailing transformations. Plus the wrong ways to post, the template, and a 30-day calendar.
Education & Training
Steal the content system for exam prep & tutoring centers
Best edge: Quizzes. Plus the wrong ways to post, the template, and a 30-day calendar.
Education & Training
Steal the content system for language schools & tutors
Best edge: Mistakes everyone makes. Plus the wrong ways to post, the template, and a 30-day calendar.
Education & Training
Steal the content system for driving schools
Best edge: Code exam quizzes. Plus the wrong ways to post, the template, and a 30-day calendar.
Education & Training
Steal the content system for study abroad / orientation consultants
Best edge: Country requirements decoder. Plus the wrong ways to post, the template, and a 30-day calendar.
Fitness & Wellness
Steal the content system for gyms & personal coaches
Best edge: One exercise, one mistake. Plus the wrong ways to post, the template, and a 30-day calendar.
Professional Services (consumer)
Steal the content system for lawyers (family, labor, consumer law)
Best edge: Your rights in <situation>. Plus the wrong ways to post, the template, and a 30-day calendar.
Professional Services (consumer)
Steal the content system for accountants for freelancers & small business
Best edge: Tax mistakes that cost you. Plus the wrong ways to post, the template, and a 30-day calendar.
Professional Services (consumer)
Steal the content system for wedding planners / photographers / event decor
Best edge: Real event reveals. Plus the wrong ways to post, the template, and a 30-day calendar.
Pets
Steal the content system for groomers & pet shops
Best edge: Grooming transformations. Plus the wrong ways to post, the template, and a 30-day calendar.
Travel
Steal the content system for travel agencies & tour operators
Best edge: Trip for a price. Plus the wrong ways to post, the template, and a 30-day calendar.
Digital Products
Steal the content system for saas & mobile apps
Best edge: The manual task (pain x 10-second fix). Plus the wrong ways to post, the template, and a 30-day calendar.
Digital Products
Steal the content system for course creators / info-products
Best edge: One lesson per reel (cut from the course). Plus the wrong ways to post, the template, and a 30-day calendar.
Guides
Strategy
One project, hundreds of reels: the content-edge playbook
Why the brands that win short-form don't chase trends — they pick one repeatable angle and template it.
Workflow
Footage-first vs data-first: which mode fits your business
Some businesses have footage but no data; others have data but no footage. Here's how to tell which workflow you need.
Editing
Editing formats, explained: base layers and beats
The difference between a flat slideshow and a reel that feels edited comes down to base layers and beats.
Editing
Captions that convert: pacing, contrast, and the 30% rule
Most viewers watch on mute. Your captions aren't an accessibility afterthought — they're the script.