Footage-first vs data-first: which mode fits your business

Not every business creates content the same way. A boutique films its products; an exam-prep app has questions but nothing to film. Scrippl supports both with two modes.

Footage-first: you upload clips, we auto-group them per product or person, and each group becomes a script row you fill in. Best when the visual is the point.

Data-first: you start from your values (prices, options, facts) and we render the visuals — cards, stock, or an avatar. Best when the information is the point.

This post breaks down the signals that tell you which mode to start in, and how to switch when your content mix changes.